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Virbac

Virbac C.E.T. Enzymatic Toothpaste for Dogs, Poultry Flavour

A poultry-flavoured pet toothpaste that the listing describes as low-foaming and safe to swallow without rinsing, for cats and dogs of all ages and breeds.

Updated October 10, 2026

Buying decision illustration for Virbac undefined: Pet toothpaste, safe to swallow; Poultry, not fish or kit; Check tube size on listing. Not a product photograph.
Original buying guide illustration; not a product photograph.
  • Listing: no harsh foaming agents, so it can be swallowed without rinsing
  • Listing: dual enzyme system (glucose oxidase and lactoperoxidase) to help control bacterial plaque
  • Suitable for everyday use in cats and dogs of all ages and breeds, per the listing
  • Maker instructions: let the pet taste it first, then apply with a finger, finger brush or toothbrush
  • Poultry flavour on this listing; Virbac also sells a fish flavour

Good for

Owners starting a brushing routine who need a pet toothpaste their dog will lick happily from a finger.

Our take

On this page

Our verdict

Virbac's C.E.T. Enzymatic Toothpaste is a sensible first toothpaste for a dog new to brushing. The listing says it contains no harsh foaming agents and can be swallowed without rinsing, which matters because dogs cannot spit. Virbac's own instructions start with letting the pet taste it, the same first step PDSA recommends. The enzyme system is described by the maker as helping to control bacterial plaque; read that as a preventive claim, not a treatment for existing dental disease.

The variant trap: this is the poultry toothpaste on its own. Virbac also sells a fish flavour and an oral hygiene kit, and the listing title says 70 g while its details give 54 g, so check the size before ordering.

Using it

Put a pea-sized amount on your finger for the first sessions. Once your dog accepts it, use it with a finger brush and later a dog toothbrush, working along the gum line. PDSA advises brushing daily or at least three times a week.

FAQ

Is it suitable for puppies?

The listing says it is suitable for cats and dogs of all ages and breeds.

Do I need to rinse afterwards?

No. The maker says it can be swallowed without rinsing.

How we researched this

Checked on 10 October 2026 against the Amazon.co.uk listing, Virbac UK's product page and PDSA's dental guidance. We did not buy or use this toothpaste.

Sources

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